Guide to Prevent Click Fraud in Pay Per Click Advertising


Pay per click is an online advertising strategy which is very effective and which provides fast results by means of instant visibility and easy result tracking. Advertisers pay a certain amount to the ad publisher whenever viewers click on the PPC ads. If you are promoting your business then PPC is a less time consuming and smart method and it is also legitimate. You can always find illegal activities being done by your competitors or by the ad publishers wherein they are able to pile up the advertising cost of the company or else they double up their revenue.

Advertisers have known of click fraud every since the pay per click advertising started. Click fraud is very detrimental especially to small businesses whose advertising budget is small or limited. What happens in click fraud is that a competitor or a middle man does massive clicking of you PPC so that your advertising costs will increase greatly and you don’t get any real results. Below are some tips and suggestions to help advertisers prevent such activities.

You should first research on the credibility of the publisher. Before you hire a pay per click agency to do your advertising campaign, you should conduct a thorough research on the strategy of the publisher towards click frauds. Before you become a victim of click fraud, guard your business well against it.

There are competitors who follow unethical or illegitimate ways to bring down your business and you should be wary of this. Always be keen on your competitor’s activities. You should develop strategies to safeguard your business from cybercrimes like click fraud. Your keyword on search engines can help you keep track of your business competitors. Find out for further details on how to prevent click fraud right here.

Tracking the incoming clicks on your PPC ads is possible through numerous software that can really help you. These software can help businesses prevent click fraud in PPC ads. There are other tools used for crick fraud reporting like click auditor, click sentinel, and click tracks.

In you advertising campaign you should know where you started from and where you have reached. You can see the number and percentage of clicks that are valid, and this determine the success or failure of your campaign.

Do not place your PPC ads on search engines of countries that may have more competition against you and lesser profit potential. It is important that your ads are visible only in countries that have your target audience and where illegitimate PPC activities are not so prevalent.

Understand the objective of your PPC campaign. Are you after the high clicks or to actually make sale? Business owners who are smart would always go for making sales and they strive to get alternative results in PPC instead of quantitative results.  Please click this link for more info.


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