It’s important to remain calm and rational when trying to assess if your ad campaigns are falling victim to click fraud. Not generating business through paid search is more frequently a result of bad management or poor campaign set up rather than a destructive competitor pressing your ads night after night. Experts place the entire percentage of clicks that are fraudulent at somewhere between 10-15% of the total online advertising market and these are concentrated around publisher scam as opposed to competition click fraud. So if you are a small business advertising mainly on the search network (and have opted out of the content system) then you might usually be secure from publisher sham. Learn more about how to detect click fraud, go here.
You’re most probably a victim of competition click fraud if you are in an industry that is competitive and you discover unusual visitor activity in a usually profitable and nicely set up AdWords account. Tasks such as very high spikes in traffic for one or two particular adgroups that do not result in almost any conversions are tell-tale signs that you might be falling victim to click fraud. Find out for further details on click fraud detection algorithm right here.
Competing businesses may click your online ads fraudulently to eat up your budget so that you no longer appear in the paid search outcomes. The competitor has more possibility of gaining credible visitors due to this and when conducted over a lengthy period it can be utilized to price you out of utilizing paid search as a traffic source entirely, particularly if it goes undetected. Exorbitant competitor click fraud prevention and detection is usually done by Google along with the other major advertising platforms and they do have systems in place to greatly help prevent your advertisement from being clicked on over and over. If a competitor is determined to click your advert repeatedly every single day, and you have a restricted marketing budget, it may have a significant impact on the conversion costs of your campaigns and result in a significant loss of business earnings.
When detecting click fraud you’re looking for unusual traffic as described below. Uncommon surges in traffic – a baffling increase in traffic uncharacteristic of your market and never in line with traffic tendencies that are organic. Too many clicks from the same IP address might be a competitor clicking your ads. A lot of clicks from a country you tend not to do business with possibly “click farms” in third world nations might be clicking your ads. A substantial drop in conversions, notably around the ad groups gaining improved traffic. Sudden decreases in time spent on a site could be because of click fraud.
The best way to discover when you have fallen victim casualty to competitor click fraud is through host logs. Take a look at this link https://en.wikipedia.org/wiki/Click_fraud for more information.